It is quite common for business entities to have similar names. In general, ACRA can approve a name that is similar to an existing one. However, if you wish to reduce the risk of a subsequent name complaint due to similarity to an existing business name, you should check the ACRA guidelines and conduct a name search before proceeding with name reservation. At the same time, note that a mere similarity between the two business names is not sufficient grounds for the ACRA to allow a name complaint application.

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